Why Most Commerce Graduates Struggle to Get Hired – And How to Fix It
By Sri Harsha, CEO of 4AT Academy
Every year, thousands of commerce graduates enter the job market, yet many struggle to secure high-paying jobs. The problem? They rely only on their degrees without developing the skills employers actually demand.
Why Are So Many Commerce Graduates Unemployed?
1️⃣ They Lack Practical Experience: Theoretical knowledge isn’t enough. Employers expect hands-on experience with financial tools and problem-solving abilities.
2️⃣ They Don’t Understand Industry Expectations: Freshers assume accounting roles are about bookkeeping, while modern finance jobs demand financial analytics, risk management, and automation expertise. 3️⃣ They Ignore Technology & Automation: Finance is no longer manual—AI, RPA, and ERP systems dominate corporate finance, yet most fresh graduates don’t invest time in learning these technologies.
How to Fix It: What Graduates Need to Do
✅ Master Financial Automation & AI-Driven Analytics: Learn to work with tools like Power BI, SAP, QuickBooks, and RPA software.
✅ Build a Strong LinkedIn Presence & Industry Network: Recruiters hire from professional networks, not just job portals. Actively engaging on LinkedIn increases visibility.
✅ Gain Specialized Certifications: A diploma isn’t enough. Certifications in FP&A, taxation, and audit automation can make you stand out in interviews.
Final Thought: Employers don’t just look for degrees—they look for professionals who can apply knowledge in real-world financial scenarios. If you’re struggling to get hired, the solution is simple: invest in practical learning, technology skills, and professional networking.
Source: PwC’s Future of Work in Finance Report
